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Brooke Reavey is a professor of marketing and the recipient of the John and Jeanne Rowe Distinguished Professorship in the Brennan School of Business. She is a two-time Fulbright Scholar, having served as a Senior Scholar and Fulbright Specialist in Romania. She is also the founder and president of the Marketing Research Competition, a national competition that connects students in the US with national brands in a marketing research setting. Additionally, Dr. Reavey is Editor-in-Chief of the Journal for Advancement in Marketing Education (JAME). She holds her doctorate in marketing from Drexel University, master’s in marketing research from Temple University and her bachelor’s in marketing from La Salle University. She worked in the marketing research industry for seven years prior to completing her Ph.D. She is an award-winning teacher and researcher. Dr. Reavey’s academic work focuses on the intersection between digital marketing and market research, particularly regarding data democratization and privacy. Her work has been published in scholarly outlets such as the International Journal of Advertising, Journal of Marketing Education, and Marketing Education Review, among others. She is an active keynote speaker and volunteers with the Insights Association, American Marketing Association’s (AMA) Chicago chapter, Quirk’s Media, Direct Selling Educational Foundation (DSEF), American Association of Public Opinion Researchers (AAPOR), and Direct Effect with the National Postal Forum (NPF). She is also the author of two textbooks: Digital Marketing Foundations and Strategy 5e published by Cengage and Marketing Research 13e published by Wiley.